Environmental Heating and Air Solutions

Following the Cochran Exteriors project, I worked with the Spectrum marketing team to create written and video content for the Sacramento-based HVAC provider, Environmental Heating & Air Solutions. Initially, this primarily entailed promoting EHA’s Replant California donation program, where for every dollar contributed, the company would plant one tree in the areas devastated by the 2018 California wildfires. Below, I’ve included a link to the Replant California landing page as well as a 30-second spot I produced for the social media campaign EHA organized for the program’s rollout.

Replant California

EHA-Spectrum Interview Series

Following EHA’s kickoff of Replant California, I produced a 5-part weekly video series highlighting the over 90-minute conversation between EHA executive, Michael Goater and Spectrum’s marketing manager. Over the course of the series, the two cover general business philosophy, the home services industry’s late adoption of digital marketing tools, and how Spectrum’s CRM software and consultant team improve EHA’s lead generation and conversion. Below is part one of the conversation.