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EXPERIENCE

Copywriter & Communication Strategist
Ubiquiti
October 2020–May 2024

  • Unified UX writing standards and QA processes for 15+ hardware and application teams by creating an internal style guide and discussion channel.

  • Reduced support ticket volume by 20% by auditing push notification, tooltip, and error-state copy.

  • Localized webstore, in-app, promotional, and packaging copy to ensure marketing accuracy and deliver a consistent user experience across multiple geographies.


Technical Writer
PeopleScout
November 2019–April 2020

  • Improved the accessibility and adoption of the recruitment platform, Affinix, by writing a comprehensive user manual.

  • Showcased Affinix’s functional scope by producing 50+ walkthrough articles and videos.

  • Developed custom Affinix webinars to demonstrate client-specific workflows and increase sales team efficacy.


Copywriter & Video Producer
Spectrum Communications & Consulting
July 2016–April 2019

  • Developed and pitched omni-channel marketing plans for 60+ Chicagoland home remodelers.

  • Modernized each client's lead generation efforts and expanded their online engagement by publishing promotional blog posts, paid media ads, infographics, partnership videos, and other marketing collateral.

  • Produced 21 videos for Spectrum’s YouTube channel that generated thousands of new views and grew the subscriber base.


Policy & Procedure Writer
Ceannate Corp
January 2015–June 2016

  • Published 200+ account management, data handling, and information security procedures (SOPs) to ensure process alignment and compliance across four loan-servicing divisions.

  • Preserved the company's Dept. of Education contract by regularly updating SOPs so they passed federal process reviews.

  • Improved writing team communication and project prioritization by organizing weekly workshops.


SKILLS

Brand Development I Content Localization I Content Strategy & QA I Copywriting I Cross-Functional Leadership I Knowledge Management I
Policy & Procedure Writing I SEO & AIO I Style Guide Development I Technical Documentation I UX Auditing & Writing I Video Production

EDUCATION

BFA, Creative Writing - New York University