Legacy Remodeling
Legacy Remodeling
One of the most exciting marketing challenges I took on at Spectrum came from out of the blue. The Pittsburgh-based home remodeler, Legacy Marketing, informed the marketing and account management team that they recently constructed a custom treehouse for then Steelers wide receiver, Antonio Brown. They also told us the treehouse’s construction was documented by Animal Planet’s Treehouse Masters, and the Legacy team wanted a promotional campaign for the project and the episode that would air in the coming weeks. During the build, the Legacy team took over 1,400 photos with Brown, his family, and the Treehouse Masters crew. Below, I have included the landing page and blog article I created for the campaign.
Based on recent news, it’s regrettable that the NFL player who partnered with Legacy was Antonio Brown. I’m proud of this marketing case study, not because of its affiliation with Brown (there was none), but because of the experience it gave me brokering a multi-week promotional campaign with Legacy’s marketing team and their Spectrum account managers.
Visit the landing page I wrote for Legacy Remodeling’s Custom Treehouse Build: https://www.legacyremodeling.com/antonio-brown-treehouse/
Read the blog I contributed to Legacy’s marketing campaign for the custom treehouse build and the premiere of the Treehouse Masters episode that documents the construction:
https://www.legacyremodeling.com/blog/p.8daf7755-a8d2-437a-9e54-e251c65805b7/legacy-and-a-legend-taking-building-to-new-heights-with-steelers-receiver/?preview=true